Whether you’re a blogger, small shop owner, business owner, or social media influencer, chances are you’re pretty obsessed with Instagram. For lots of us, Instagram IS a business and the numbers ARE important. Myself being a blogger, the number of followers I have can affect my blog views, collaboration opportunities and how much I get paid to write and share on social media. On January 2nd I hit 5,000 followers and by the last day of January I hit 6,000. I did not use any promotion services, buy likes, buy followers or use any bot apps. So how did I do it?
This seems kinda silly, but it’s true. Liking and commenting on other people’s pictures (I mostly just like pictures) makes a big difference. Instagram has algorithms now, too, so if you want it to notice you and find you “important”, you have to be active. You should be interacting with people you’re following, but also people you are not following. So how do you find people to interact with?
I use the maximum number of hashtags on every single post I make. The key to hashtags is using ones that are relevant to you (don’t hashtag fashion blogger if you’re not a fashion blogger; mom life if you’re not a mom etc.). I’ll go to the hashtags I use and like/comment on pictures under those hashtags. I’ve gotten lots of followers just by doing this! Finding the right hashtags is key. What I do is look at popular hashtags in my niche and see what bigger bloggers are using on their posts. I pick and choose and piece together my own bunch that I use on my pictures. If you’re a fashion blogger, find the best fashion hashtags! If you’re a mom blogger, find mom related tags. Food blogger? Find food related ones.
3. Tag Brands.
In every picture I post, I tag the brands that are in it. I do this whether I’m working with them in a collaboration or not. For example, what brand my kids are wearing. If your picture is great quality, there’s a good chance that the brands will ask to share your post on their page which means more exposure for you! Speaking of having great photos…
4. Photo Quality.
This one is BIG. If you want to grow a business and have a professional IG, you have to have great quality and visually appealing photos. I take all of my pictures with my iPhone (shhh), but I have found out how to really use my camera and create the best pictures possible. Natural lighting is the most important. I don’t post pictures that were taken once the sun started going down (save those for your personal Facebook). When I’m taking a picture I make sure I tap the screen to focus, use the portrait feature if needed, and get in good position with light facing the subject. I also use VSCO to edit my pictures so everything flows.
5. It needs to flow.
If you look at popular accounts and big bloggers, they have a good flow to their feed. Now, I’m not too uptight about this one, but I do use the same filter in the VSCO app on all of my pictures and try to stick to light and bright. Some people really have a theme and every picture has the same look, feel, colors and even background. A lot of people like this, but I personally find it pretty boring.
6. Follow Fridays!
I have so many blogger friends and doing Follow Fridays with them has helped me gain a lot of new followers. It’s a group of 5 ladies and you each post a collage of the other 4 people, share it on IG, tag them, give them a shoutout. Another thing we do is…
7. Comment and Like Pods.
These are awesome! I have several group DMs on Instagram where we share pictures we post and we all like and/or comment on each other’s posts. It helps get engagement up and boost our pictures in the algorithms so more people are seeing us and our content. Also, get involved in blogging Facebook groups! I have made so many great friends through Instagram and blogging.
I hope y’all found this all helpful and can use to it grow your Instagram! Be sure to PIN this post!
And if you have found other things that have helped you grow, what are they?